Amazon PPC Specialist
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Job Description
What is an Amazon PPC Specialist?
An Amazon PPC Specialist is a data-driven professional responsible for designing, executing, and optimizing Amazon Pay-Per-Click (PPC) advertising campaigns to drive product visibility, increase sales, and maximize return on investment (ROI). They play a key role in managing campaign budgets, conducting keyword research, and using advanced tools to enhance campaign performance.
PPC Specialists collaborate with cross-functional teams to align advertising strategies with business goals, perform competitor analysis, and stay updated on industry trends and Amazon's advertising policies. Their expertise ensures that campaigns are not only effective but also compliant with Amazon’s ever-evolving guidelines.
Job Duties
- Implement & Develop PPC Campaigns: Design and execute Amazon PPC campaigns to enhance product visibility, drive traffic, and boost sales.
- Conduct Keyword Research & Market Analysis: Perform keyword research, analyze market trends, and identify opportunities to optimize campaign performance
- Monitor & Optimize PPC Campaign Performance: Continuously monitor PPC campaigns, adjust bids, and optimize ad placements to maximize ROI.
- Conduct Keyword Research: Utilize tools such as Helium 10 and Data Dive to identify high-performing keywords relevant to the products. Analyze search volume, competition, and relevance to select optimal keywords that can drive traffic and conversions for PPC campaigns. Build and manage large keyword lists. Select keywords to use for PPC campaigns. Run PPC tests and analyze & report on results
- Analytics & Reporting: Use analytics tools to track KPIs, generate reports, and provide actionable recommendations for campaign improvements.
- Industry Trends & Compliance: Stay updated on Amazon’s advertising policies, algorithm changes, and best practices to maintain campaign compliance and effectiveness.
- Cross-functional Collaboration: Work with marketing, sales, and product teams to align PPC strategies with broader business goals.
- Competitor Analysis: Conduct regular competitor analysis to identify competitive strengths, weaknesses, and new growth opportunities.