SEO Specialist

What is an SEO Specialist?

An SEO Specialist is a results-driven professional focused on enhancing website visibility and driving organic traffic through strategic optimization techniques. They analyze search engine trends, conduct keyword research, and implement on-page and off-page SEO strategies to ensure top-ranking performance on search engine results pages (SERPs).

SEO Specialists collaborate with teams to develop content strategies, track performance metrics, and refine campaigns based on data insights. Their expertise in search algorithms, competitive analysis, and keyword optimization ensures impactful results for clients.

Job Duties

• Keyword Research: Conduct in-depth keyword research to identify high-impact opportunities for improved visibility.
• On-Page SEO: Implement techniques such as keyword placement, meta tags, and internal linking to optimize website content.
• Backlink Management: Perform backlink audits to assess link quality and identify growth opportunities.
• Content Strategy: Conduct competitor content audits and gap analyses to refine strategies and uncover improvement areas.
• Content Creation Support: Build and manage content calendars aligned with SEO objectives and agency goals, and develop detailed content briefs informed by SERP analysis.
• Page Optimization: Optimize web pages and blog posts to adhere to SEO best practices for improved search rankings.
• Performance Monitoring: Track keyword performance, monitor ranking shifts, and evaluate the impact of keywords on organic traffic.
• Reporting: Provide detailed ranking and organic traffic reports, offering actionable insights into campaign progress.
• Additional Tasks: Handle additional SEO-related responsibilities as required by the team or clients.