Sales Development Representative

What is a Sales Development Representative (SDR)?

A Sales Development Representative (SDR) is a key player in the sales process, responsible for identifying, nurturing, and qualifying leads to drive business growth. In a tech startup, SDRs play a pivotal role in building relationships with potential clients, generating sales opportunities, and contributing to the overall success of the sales team.

SDRs actively engage with prospects through outreach, research, and personalized communication, ensuring that the company’s innovative solutions align with client needs and market demands. Their efforts set the foundation for successful sales conversions and long-term partnerships.

Job Duties

• Develop long-term, trust-based relationships with prospects, qualifying them as potential sales opportunities for the company’s offerings.
• Actively seek and explore new business opportunities in the market, positioning the company as a key player in the industry.
• Drive lead generation and relationship-building by nurturing warm prospects and identifying new sales opportunities in the tech market.
• Manage a pipeline of qualified leads, engaging with decision-makers to drive the sales process forward and secure the next steps.
• Identify and implement best practices to refine and optimize the company’s lead generation playbook for scalable growth.
• Utilize CRM tools, cold calling, and email outreach to generate new sales opportunities and expand the customer base.
• Coordinate and schedule meetings or calls between prospects and executive leadership (CEO, CFO, CIO, or COO) to discuss strategic partnerships or sales opportunities.
• Represent and promote the company’s innovative products and services to potential clients in the tech industry.
• Lead consumer research efforts to understand how our solutions address the needs of target audiences and align with market demands.