Email Marketer

What is an Email Marketer?

An Email Marketer is a results-driven professional who specializes in creating, executing, and optimizing email campaigns to engage leads, nurture client relationships, and drive revenue. They craft compelling content, design visually appealing templates, and ensure email communications comply with industry standards.

Email Marketers analyze campaign performance data, build subscriber lists, and leverage marketing automation tools to deliver personalized and impactful messaging. Their expertise in crafting targeted campaigns ensures positive audience engagement and measurable success.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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Email Marketer Job Description

We are seeking a talented Email Marketer to join our team and enhance our digital marketing efforts through strategic email campaigns. In this role, you will grow subscriber lists, design and optimize email content, and analyze performance data to maximize engagement and ROI.

Responsibilities include crafting newsletters, building and managing email databases, and ensuring compliance with email marketing standards. You will also collaborate with internal teams to create tailored campaigns that align with company objectives. If you are creative, detail-oriented, and passionate about data-driven marketing, this is an excellent opportunity to make a significant impact.

In this role, you will: 

• Grow the agency's email subscriber list by identifying and targeting the right audience.
• Design, execute, and optimize direct email marketing campaigns to engage leads.
• Write and proofread email content to ensure clarity, grammar, and spelling.
• Ensure email templates are mobile-friendly to reach users across devices.
• Develop and write newsletters to keep clients informed of company updates.
• Enhance email templates with personalization, graphics, and advanced features to improve engagement.
• Communicate with clients promptly via email to reduce unsubscribes and maintain positive relationships.
• Build and manage email databases for efficient lead-generation efforts.
• Analyze campaign performance data to identify areas for improvement and suggest actionable changes.
• Report on sales revenue generated through email marketing campaigns to assess effectiveness.
• Ensure all email communications comply with industry standards and best practices.

Essential Skills & Qualifications:

• Proven experience as an Email Marketing Manager or Digital Marketing Specialist in a similar industry.
• Proficiency in HTML and working knowledge of content management systems.
• Hands-on experience with marketing automation tools for streamlined campaign execution.
• Familiarity with SEO/SEM strategies and tools like Google Analytics for performance tracking.
• Strong understanding of analytical tools and database management to optimize email campaigns.
• Excellent written communication skills, with a flair for creating a compelling and engaging copy.
• Strong project management skills to handle campaigns and meet deadlines effectively.
• Ability to work under pressure and deliver results within tight deadlines.

Preferred Qualifications:

• A degree in Marketing or a related field is desirable.
• Experience developing and managing targeted email subscriber lists.
• Knowledge of personalization techniques and advanced email marketing features.
• Proven ability to analyze campaign data and drive actionable insights for optimization.
• Familiarity with emerging trends and best practices in email marketing.