Paid Ads Manager

What is a Paid Ads Manager?

A Paid Ads Manager is a strategic professional responsible for planning, executing, and optimizing paid media campaigns to achieve client objectives. They craft tailored media strategies, negotiate ad placements, and analyze campaign performance to maximize ROI and enhance brand visibility.

In an agency setting, Paid Ads Managers work closely with internal teams and clients to define target audiences, allocate budgets, and explore emerging advertising platforms. Their expertise ensures that campaigns are impactful, cost-effective, and aligned with client goals.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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Paid Ads Manager Job Description

We are seeking a skilled Paid Ads Manager to join our team and drive results through expertly crafted paid media campaigns. In this role, you will collaborate with clients and agency teams to define audience strategies, manage media plans, and optimize ad performance across diverse platforms.

Responsibilities include researching competitive rates, negotiating placements, and analyzing campaign ROI to provide actionable insights. If you are passionate about leveraging data-driven strategies to deliver impactful advertising solutions, this role is perfect for you.

In this role, you will: 

• Collaborate with agency teams and clients to define target audiences and craft tailored media campaign strategies.
• Research, compare, and negotiate competitive rates for ad space and airtime across platforms, ensuring maximum value for client budgets.
• Optimize media plans and allocate budgets effectively, creating the best media mix to achieve client objectives.
• Develop and adjust campaign schedules as needed to align with shifting goals and market conditions.
• Experiment with emerging platforms and channels, assessing their potential to enhance client campaigns.
• Ensure that all ads are creatively compelling, brand-consistent, and appropriately displayed across media.
• Monitor costs and analyze return on investment (ROI) to evaluate campaign performance and provide actionable insights.
• Build strong, long-term relationships with clients by regularly reporting on campaign progress and discussing performance improvements.

Essential Skills & Qualifications:

• Proven experience as a Media Buyer or Paid Ads Manager, ideally within an agency or with a focus on digital media.
• Bachelor’s degree in Marketing, Advertising, or a related field.
• Solid understanding of media-buying, planning, and research in a fast-paced, client-focused environment.
• Familiarity with media analytics tools (e.g., comScore) to assess and optimize campaign impact.
• Excellent communication and negotiation skills to secure competitive deals and maintain vendor relationships.
• Exceptional organizational and multitasking abilities to manage multiple campaigns effectively.
• High attention to detail with strong critical thinking and problem-solving skills.

Preferred Qualifications:

• Experience optimizing paid campaigns across multiple platforms, including social media and search engines.
• A strong interest in staying updated on media and advertising trends to deliver innovative client solutions.
• Proven ability to achieve measurable results through data-driven campaign adjustments.
• Knowledge of advanced ROI tracking methods and tools for campaign analysis.
• Experience working in an agency environment, managing a diverse portfolio of client campaigns.