SEO Specialist

What is an SEO Specialist?

An SEO Specialist is a results-driven professional focused on enhancing website visibility and driving organic traffic through strategic optimization techniques. They analyze search engine trends, conduct keyword research, and implement on-page and off-page SEO strategies to ensure top-ranking performance on search engine results pages (SERPs).

In an agency setting, SEO Specialists collaborate with teams to develop content strategies, track performance metrics, and refine campaigns based on data insights. Their expertise in search algorithms, competitive analysis, and keyword optimization ensures impactful results for clients.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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SEO Specialist Job Description

We are seeking an experienced SEO Specialist to join our agency and optimize websites for maximum visibility and organic traffic growth. In this role, you will conduct keyword research, perform competitor audits, and implement on-page and off-page SEO strategies.

Responsibilities include analyzing search trends, managing backlink campaigns, and providing detailed performance reports. If you excel in data-driven decision-making and thrive in a dynamic environment, this role offers the opportunity to make a significant impact.

In this role, you will: 

• Keyword Research: Conduct in-depth keyword research to identify high-impact opportunities for improved visibility.
• On-Page SEO: Implement techniques such as keyword placement, meta tags, and internal linking to optimize website content.
• Backlink Management: Perform backlink audits to assess link quality and identify growth opportunities.
• Content Strategy: Conduct competitor content audits and gap analyses to refine strategies and uncover improvement areas.
• Content Creation Support: Build and manage content calendars aligned with SEO objectives and agency goals, and develop detailed content briefs informed by SERP analysis.
• Page Optimization: Optimize web pages and blog posts to adhere to SEO best practices for improved search rankings.
• Performance Monitoring: Track keyword performance, monitor ranking shifts, and evaluate the impact of keywords on organic traffic.
• Reporting: Provide detailed ranking and organic traffic reports, offering actionable insights into campaign progress.
• Additional Tasks: Handle additional SEO-related responsibilities as required by the team or clients.

Essential Skills & Qualifications:

• Proficiency in Google Analytics, backlink analysis tools, and SEO monitoring software.
• Strong analytical abilities with a proven track record of interpreting data and providing actionable recommendations.
• Demonstrated experience in SEO, digital marketing, or a related field, ideally within an agency environment.
• Proven ability to plan and execute effective backlink campaigns.
• Excellent communication and problem-solving skills, with the ability to collaborate effectively in a team setting.

Preferred Qualifications:

• Familiarity with emerging SEO trends and algorithm updates to maintain competitive strategies.
• Experience creating and managing content calendars for SEO-focused campaigns.
• Strong organizational skills to handle multiple projects and deadlines effectively.
• Knowledge of advanced on-page and off-page SEO techniques to maximize results.
• A solid understanding of search engine algorithms and how they impact website rankings.

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