Social Media Manager

What is a Social Media Manager?

A Social Media Manager is a marketing professional responsible for building and maintaining a company’s online presence by managing social media platforms and creating engaging content. They play a critical role in developing strategies to enhance brand visibility, fostering customer engagement, and analyzing campaign performance to optimize outcomes.

In an agency setting, Social Media Managers collaborate with marketing teams to design and implement impactful campaigns while staying up-to-date on platform trends. Their expertise ensures consistent, meaningful interactions with audiences that align with broader business goals.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

Social Media Manager Job Description

We are seeking a skilled Social Media Manager to lead our agency’s social media initiatives and drive brand engagement for our clients. In this role, you will analyze social media performance, design campaigns, and engage with audiences to foster strong relationships and advocacy.

Responsibilities include collaborating with marketing teams, staying updated on social media trends, and setting clear KPIs to measure success. If you are creative, detail-oriented, and passionate about driving social media strategies, this role offers an exciting opportunity to make a significant impact.

In this role, you will: 

• Analyze the company’s overall digital marketing strategy, with a specific focus on social media performance.
• Identify areas of improvement in the company’s social media approach and recommend actionable strategies to enhance engagement and reach.
• Utilize social media marketing tools to effectively build and maintain the company’s brand presence across platforms.
• Collaborate with marketing teams to design and implement social media marketing campaigns that align with broader agency goals.
• Engage with customers and stakeholders through social media accounts, fostering positive relationships and brand advocacy.
• Stay updated on social media trends and inform management of any relevant shifts that could impact marketing initiatives.
• Set clear key performance indicators (KPIs) for social media campaigns, such as engagement targets (likes, shares, comments), and measure campaign performance against these goals.

Essential Skills & Qualifications:

• Excellent communication skills with a keen attention to detail.
• Highly organized with the ability to manage multiple tasks and meet deadlines effectively.
• Strong proficiency with social media platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and others.
• Skilled in using Microsoft tools and Google Suite for tracking, analysis, and reporting.
• Capable of working independently and making informed decisions with minimal supervision.

Preferred Qualifications:

• Demonstrated experience in developing and executing successful social media campaigns.
• Familiarity with social media analytics tools for tracking campaign performance and audience insights.
• Proven ability to stay ahead of platform trends and adapt strategies accordingly.
• Strong understanding of audience engagement techniques to drive meaningful interactions.
• Experience in an agency setting managing multiple client accounts is a plus.

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