Paid Ads Manager

What is a Paid Ads Manager?

A Paid Ads Manager is a strategic professional responsible for planning, executing, and optimizing paid advertising campaigns to maximize reach and return on investment (ROI). They specialize in creating and managing media schedules, testing new platforms, and evaluating campaign performance to ensure ads are engaging and effectively positioned.

Paid Ads Managers work closely with clients and cross-functional teams to develop strategic media plans, negotiate rates, and adjust budgets to achieve campaign objectives. Their expertise in media analytics and industry trends enables them to identify key audiences and make data-driven decisions for advertising success.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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Paid Ads Manager Job Description

We are seeking a talented Paid Ads Manager to join our team and drive the success of our advertising initiatives. In this role, you will plan, execute, and optimize paid media campaigns across various platforms, ensuring maximum effectiveness and ROI.

Responsibilities include conducting audience research, developing strategic media plans, and tracking campaign performance. You will also negotiate ad placements, test new channels, and adjust budgets to maximize impact while fostering strong partnerships with clients. If you are detail-oriented, analytical, and passionate about advertising, we’d love to hear from you.

In this role, you will: 

• Create and revise schedules as required.
• Test new media channels and platforms for expanded reach.
• Evaluate, negotiate, and secure rates, ad placements, and broadcast timing.
• Track spending and assess campaign performance to optimize ROI.
• Communicate results to clients and foster lasting partnerships.
• Conduct research to identify key audiences and develop strategic media campaigns.
• Adjust media plans and budgets to maximize effectiveness across platforms.
• Ensure advertisements are engaging and positioned correctly.

Essential Skills & Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related discipline.
• Demonstrated experience as a Media Buyer or in a similar role, with a preference for digital media expertise.
• Strong understanding of media buying, planning, and research processes.
• Proficient in media analytics tools (e.g., comScore).
• Skilled in communication and negotiation.
• Highly organized with the ability to manage multiple tasks efficiently.
• Detail-oriented with strong critical thinking abilities.

Preferred Qualifications:

• Proven ability to track spending and optimize campaigns to maximize ROI.
• Experience testing and evaluating new media channels and platforms for expanded reach.
• Knowledge of adjusting media plans and budgets to align with campaign objectives.
• Enthusiastic about keeping up with advertising and media industry trends.
• Strong interpersonal skills to foster lasting partnerships with clients and stakeholders.

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