Social Media Manager

What is a Social Media Manager?

A Social Media Manager is a creative and strategic professional responsible for managing and enhancing a company’s online presence across social media platforms. They engage with audiences, design impactful campaigns, and analyze performance metrics to ensure the company’s brand message resonates with its target market.

Social Media Managers stay informed on trends and platform updates, providing actionable insights to improve social media strategies. Their expertise helps establish key performance indicators (KPIs) and ensures the success of campaigns that align with broader marketing goals.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

‍

Social Media Manager Job Description

We are seeking a talented Social Media Manager to join our team and drive our brand presence across major social media platforms. In this role, you will utilize marketing tools, collaborate with the marketing team, and engage with customers to create impactful campaigns.

Responsibilities include designing and evaluating social media strategies, setting KPIs, and staying updated on platform trends. You will also analyze campaign performance and provide recommendations for continuous improvement. If you are organized, detail-oriented, and passionate about social media, we’d love to hear from you.

In this role, you will: 

• Utilize social media marketing tools to build and sustain the company’s brand presence.
• Collaborate with marketing professionals to design effective social media campaigns.
• Engage with customers and other stakeholders through the company’s social media platforms.
• Review and assess the company’s digital marketing plan and social media strategy.
• Identify areas for strategic improvement and provide actionable recommendations.
• Stay updated on social media trends, keeping management informed of relevant changes that could impact marketing efforts.
• Establish key performance indicators (KPIs) for social media campaigns, such as target numbers for shares or likes, and evaluate campaign success based on these KPIs.

Essential Skills & Qualifications:

• Proficient in using major social media platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Skilled in Microsoft Office and Google Workspace tools.
• Strong communication abilities.
• Excellent attention to detail.
• Well-organized with effective time management skills.
• Ability to meet deadlines and work with minimal supervision.

Preferred Qualifications:

• Proven experience designing and implementing social media campaigns.
• Knowledge of establishing and tracking KPIs for campaign success.
• Familiarity with assessing and improving digital marketing and social media strategies.
• Experience engaging with customers and stakeholders on social platforms.
• Up-to-date understanding of social media trends and their impact on marketing efforts.