Analytics Specialist

What is an Analytics Specialist?

An Analytics Specialist in the media industry leverages data-driven insights to guide strategic decisions, optimize operations, and identify market opportunities. By conducting thorough research and analyzing consumer behavior, competitors, and market trends, the specialist helps media companies enhance their position in the industry. This role combines expertise in data collection, interpretation, and visualization with a deep understanding of media dynamics.

Ideal candidates are skilled problem-solvers who thrive on uncovering actionable insights to influence media strategies and drive business success.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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Analytics Specialist Job Description

We are seeking an experienced Analytics Specialist to join our media team and transform complex data into clear, actionable insights. In this role, you will conduct market research, analyze industry trends, and provide strategic recommendations that align with our business goals. Your expertise in data analysis and presentation will play a vital role in shaping our media strategies, improving customer engagement, and maintaining our competitive edge.

If you have a passion for media and a knack for turning data into impactful stories, this position is a perfect fit.

In this role, you will: 

• Customer Insight Analysis: Design and execute surveys to uncover customer preferences and ensure alignment with media objectives.
• Market Research: Gather and analyze data on target consumers, competitors, and media market trends to identify growth opportunities.
• Data Interpretation: Compile raw data into actionable insights, creating practical reports and presentations for strategic planning.
• Strategic Evaluation: Conduct a SWOT analysis and evaluate industry positions to support decision-making.
• Competitor Analysis: Assess competitors’ pricing, sales strategies, and operational methods to inform strategic actions.
• Data Organization: Use modern research methodologies and tools to organize and analyze statistical data efficiently.
• Trend Monitoring: Stay updated on media market trends, ensuring research activities reflect industry best practices.
• Program Validation: Assess methodologies and validate key data to ensure accuracy in media releases.
• Reporting and Recommendations: Review findings, prepare detailed reports, and present strategic recommendations to leadership.

Essential Skills & Qualifications:

• Educational Background: Bachelor’s degree in Statistics, Marketing, or a related field.
• Professional Experience: Proven experience as a Market Research Analyst or Analytics Specialist in the media industry.
• Data Expertise: Skilled in data interpretation, statistical analysis, and managing large datasets.
• Technical Proficiency: Proficiency in statistical software, CRM systems, and tools like Excel and databases.
• Research Methodologies: Strong understanding of data collection techniques, including polls, focus groups, and surveys.
• Communication Skills: Excellent ability to present findings and communicate insights clearly to diverse stakeholders.
• Analytical Skills: Demonstrated critical thinking and problem-solving capabilities.
• Media Knowledge: Familiarity with web analytics, search engines, and tools specific to media research.

Preferred Qualifications:

• Data Visualization Tools: Experience with Tableau, Power BI, or other visualization platforms.
• Industry Familiarity: Deep understanding of media-specific trends, customer behavior, and market dynamics.
• Advanced Analytics: Working knowledge of data modeling, mining, and warehousing techniques.
• Adaptability: Ability to stay agile and innovate in a fast-paced media environment.
• Collaboration Skills: Proven ability to work with cross-functional teams, aligning insights with business goals.