Email Marketer

What is an Email Marketer?

An Email Marketer in the media industry specializes in creating and executing email campaigns that engage audiences, promote media products, and drive measurable results. This role involves crafting compelling content, designing visually appealing templates, and analyzing performance data to refine strategies. By leveraging email marketing tools and techniques, Email Marketers help grow subscriber bases and maintain strong relationships with clients and stakeholders.

Email Marketers play a vital role in connecting media companies with their target audiences, ensuring messages are not only delivered but resonate effectively to drive engagement and revenue.

Average Annual Employment Cost (with Benefits)

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Email Marketer Job Description

We are looking for an innovative Email Marketer to join our team in the media industry. In this role, you will design and manage email marketing campaigns that capture the attention of our audience and promote our media services and offerings. From building email lists to tracking campaign performance, your contributions will directly impact audience engagement and business growth.

If you have a flair for crafting impactful email content, a passion for analytics, and a strong understanding of media industry trends, we invite you to apply and help us create email campaigns that deliver results.

In this role, you will: 

• Campaign Design: Develop and execute tailored email marketing campaigns to promote media products and services.
• Template Optimization: Enhance email templates with personalization, graphics, and interactive elements to boost audience engagement.
• Content Development: Write, proofread, and refine email content to ensure clarity, accuracy, and relevance to the target audience.
• Database Management: Build, manage, and segment email databases to support effective lead generation and audience targeting.
• Performance Tracking: Monitor and analyze email campaign metrics such as open rates, click-through rates, and conversions, providing actionable insights for improvement.
• Compliance: Ensure all email communications adhere to industry standards, legal regulations, and best practices.
• Audience Growth: Identify opportunities to expand and engage the email subscriber base within the media industry.
• Revenue Reporting: Prepare reports detailing email-driven revenue and campaign performance, offering data-driven recommendations for optimization.
• Newsletter Creation: Draft and design newsletters that highlight key company updates, media releases, and industry insights.
• Mobile Optimization: Ensure all email templates are mobile-responsive and accessible across devices.

Essential Skills & Qualifications:

• Professional Experience: Proven experience as an Email Marketing Manager or Digital Marketing Specialist, preferably in the media sector.
• Technical Proficiency: Proficiency with HTML, email marketing platforms, and content management systems.
• Marketing Expertise: Strong understanding of SEO, SEM, and Google Analytics to enhance campaign effectiveness.
• Analytical Skills: Skilled in using data and marketing automation tools to track performance and inform strategies.
• Communication Skills: Excellent written communication and copywriting abilities.
• Project Management: Exceptional organizational and project management skills, capable of meeting tight deadlines.
• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.

Preferred Qualifications:

• Media Industry Knowledge: Familiarity with media trends and audience behavior to tailor email campaigns effectively.
• Advanced Tools Expertise: Experience with advanced email marketing platforms and analytics tools.
• Creative Design Skills: Basic knowledge of graphic design to enhance email visuals and templates.
• Campaign Innovation: Demonstrated ability to experiment with new email strategies and technologies to improve audience engagement.