Marketing Manager

What is a Marketing Manager?

A Marketing Manager in the media industry is a dynamic leader responsible for driving audience engagement and business growth through creative and data-driven strategies. This role encompasses overseeing end-to-end marketing initiatives, from conceptualizing impactful campaigns to evaluating performance metrics. The Marketing Manager collaborates with teams and stakeholders to cultivate a strong brand presence, foster partnerships, and optimize resource allocation for maximum return on investment.

In the fast-paced world of media, a Marketing Manager plays a pivotal role in connecting audiences with compelling content while ensuring business objectives are met efficiently and effectively.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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Marketing Manager Job Description

We are looking for an innovative and results-driven Marketing Manager to lead our marketing efforts in the media industry. In this role, you will develop and execute comprehensive strategies designed to increase audience engagement, drive qualified traffic, and achieve measurable business outcomes. You’ll oversee diverse marketing campaigns, cultivate strategic partnerships, and manage budgets to ensure efficient resource utilization.

If you’re passionate about storytelling, skilled in managing cross-channel campaigns, and eager to stay ahead in a constantly evolving industry, this role is perfect for you!

In this role, you will: 

• Strategic Planning: Develop and execute marketing strategies tailored to drive traffic and engagement within the media sector.
• Campaign Management: Led the end-to-end implementation of successful marketing campaigns, utilizing both organic and paid channels.
• Content Creation: Produce engaging, high-value content for websites, blogs, and other platforms to attract and convert target audiences.
• Partnership Development: Build and nurture strategic relationships with influencers, agencies, and vendors to expand the brand’s reach.
• Budget Oversight: Manage the quarterly and annual marketing budget, ensuring resource allocation aligns with organizational goals.
• Performance Evaluation: Track and analyze campaign metrics, providing insights to optimize future initiatives.
• Consumer Behavior Analysis: Monitor and assess consumer behavior trends, adapting email and advertising strategies as needed.
• Material Approval: Oversee and approve marketing collateral, including banners, brochures, and case studies, to maintain brand consistency.

Essential Skills & Qualifications:

• Marketing Experience: Proven experience in marketing, with a strong aptitude for learning and adapting to new trends.
• Audience Targeting: Demonstrated ability to identify and engage target audiences through cross-channel campaigns.
• Analytical Skills: Strong numerical and analytical skills, with proficiency in tools like Google Analytics, NetInsight, and WebTrends.
• Creativity: Keen eye for aesthetics, messaging, and copywriting to craft engaging and impactful campaigns.
• Campaign Expertise: Experience in planning and optimizing Google AdWords campaigns and other paid acquisition methods.
• Communication: Excellent presentation and reporting skills to share insights with stakeholders.
• Industry Awareness: Up-to-date knowledge of online marketing trends and best practices for performance measurement.

Preferred Qualifications:

• Leadership Experience: Demonstrated ability to lead cross-functional teams and manage complex projects.
• Advanced Degree: A Master’s degree in Marketing or a related field is a plus.
• Media Industry Knowledge: Familiarity with the unique dynamics of marketing in the media industry.
• Data-Driven Decision Making: Experience in leveraging data insights to refine marketing strategies.