Paid Ads Manager

What is a Paid Ads Manager?

A Paid Ads Manager in the media industry is responsible for developing, managing, and optimizing advertising campaigns to maximize reach and ROI. This role involves strategic planning, negotiating ad placements, and monitoring campaign performance across various platforms to achieve client objectives. By leveraging their expertise in media analytics and audience targeting, Paid Ads Managers ensure that ads resonate with the intended audience while staying within budget.

This dynamic position requires a blend of creativity, analytical skills, and industry knowledge to navigate the fast-paced world of media advertising effectively.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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Paid Ads Manager Job Description

We are seeking an experienced Paid Ads Manager to lead the planning and execution of high-impact media campaigns. In this role, you will collaborate with clients and internal teams to craft targeted advertising strategies that align with client goals and optimize campaign performance. Your ability to analyze data, negotiate rates, and adapt to emerging advertising trends will be essential in delivering exceptional results.

If you have a passion for media, advertising, and data-driven decision-making, this is your chance to make a significant impact in a rapidly evolving industry.

In this role, you will: 

• Media Campaign Management: Plan, execute, and monitor paid advertising campaigns to ensure optimal performance.
• Platform Exploration: Test and evaluate new media platforms and channels to expand campaign reach and effectiveness.
• Creative Oversight: Ensure all ads are compelling, brand-consistent, and appropriately displayed across various channels.
• Cost Management: Track and manage campaign budgets, closely monitoring costs and ROI to maximize value.
• Client Relationships: Build and maintain strong client relationships through regular updates, reports, and discussions on campaign progress.
• Audience Targeting: Identify and analyze target audiences to develop strategic media plans that resonate with their preferences.
• Rate Negotiation: Compare and negotiate rates for ad space and airtime, securing the best value for clients.
• Optimization: Continuously refine campaign plans, schedules, and budgets to achieve the ideal media mix for client goals.
• Performance Reporting: Prepare and present detailed performance reports, offering actionable insights and recommendations for improvement.

Essential Skills & Qualifications:

• Professional Experience: Proven experience as a Media Buyer, Paid Ads Manager, or similar role, with a preference for experience in digital media.
• Media Knowledge: Familiarity with media buying, planning, and research techniques.
• Technical Proficiency: Proficiency in media analytics software such as comScore or similar tools.
• Communication Skills: Excellent verbal and written communication skills to collaborate effectively with clients and teams.
• Negotiation Skills: Strong ability to negotiate ad placements and rates.
• Organizational Abilities: Exceptional multitasking and organizational skills to manage multiple campaigns simultaneously.
• Attention to Detail: Meticulous attention to detail and critical thinking skills to ensure campaign accuracy and effectiveness.
• Trend Awareness: Strong interest in staying informed about advertising and media trends.
• Educational Background: Bachelor’s degree in Marketing, Advertising, or a related field is preferred.

Preferred Qualifications:

• Advanced Analytics Expertise: Experience using tools like Google Analytics or similar platforms for deeper campaign insights.
• Creative Strategy Experience: Proven ability to collaborate on ad creatives and messaging to drive engagement.
• Cross-Platform Proficiency: Knowledge of advertising requirements for digital, print, and broadcast platforms.
• Leadership Skills: Experience mentoring or managing junior team members.
• Digital Media Focus: Demonstrated success in managing digital advertising campaigns.