SEO Specialist

What is an SEO Specialist?

An SEO Specialist is a digital marketing expert focused on improving a website's visibility and ranking on search engine results pages (SERPs). This role involves analyzing website performance, conducting keyword research, optimizing content, and building strategies to increase organic traffic. By staying updated on industry trends and search engine algorithms, SEO Specialists ensure content resonates with target audiences and aligns with business objectives.

In the fast-paced media landscape, SEO Specialists play a critical role in driving online presence and audience engagement through data-driven strategies.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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SEO Specialist Job Description

We are seeking a skilled SEO Specialist to join our media team and enhance our digital footprint. In this role, you will optimize web pages, track keyword performance, and implement on-page and off-page SEO strategies tailored to the media industry. Your expertise in backlink management, content auditing, and competitor analysis will be key to maintaining and improving our search rankings.

If you are passionate about digital marketing and skilled at leveraging SEO to elevate content visibility, this role is a perfect fit for you.

In this role, you will: 

• SEO Optimization: Optimize web pages and blog posts to improve search rankings and on-page SEO performance.
• Backlink Audits: Conduct detailed backlink audits to enhance website authority and resolve issues affecting search engine rankings.
• Keyword Research: Perform thorough keyword research to align content strategies with audience search intent and media industry trends.
• Performance Tracking: Monitor keyword performance and organic traffic trends, adjusting strategies to sustain or improve results.
• Content Strategy Alignment: Develop content calendars and outlines based on competitive analysis and Google’s top search results.
• Content Audits: Assess existing content, identify gaps, and recommend improvements to strengthen SEO efforts.
• Competitor Analysis: Analyze competitor content and headings from Google’s first-page results to refine optimization strategies.
• SEO Reporting: Generate detailed reports on rankings, traffic, and campaign effectiveness, offering actionable insights for improvement.
• SEO Tasks: Undertake additional SEO and content-related tasks to support the media team’s objectives.

Essential Skills & Qualifications:

• Professional Experience: Proven experience in SEO, digital marketing, or a related field, preferably in the media industry.
• Technical Proficiency: Expertise in using tools like Google Analytics, backlink analysis tools, and keyword research platforms.
• Strategic Planning: A track record of planning and executing effective backlink and content optimization strategies.
• Analytical Skills: Strong analytical abilities to interpret data, identify trends, and drive actionable recommendations.
• Communication Skills: Excellent verbal and written communication skills to articulate insights and collaborate with teams.
• Problem-Solving Skills: Ability to troubleshoot SEO issues and provide innovative solutions.
• Industry Knowledge: Familiarity with media industry trends and search engine optimization best practices.

Preferred Qualifications:

• Content Strategy Expertise: Experience aligning SEO strategies with content marketing goals, particularly in the media sector.
• Advanced Analytics Skills: Proficiency in advanced SEO tools and techniques for in-depth analysis and reporting.
• SEO Copywriting: Familiarity with crafting engaging and optimized content for diverse audiences.
• Project Management Skills: Proven ability to manage multiple SEO projects and deliver results on time.