Paid Ads Manager

What is a Paid Ads Manager?

A Paid Ads Manager is a strategic professional responsible for planning, executing, and optimizing paid advertising campaigns to maximize brand visibility, engagement, and conversions. In a tech startup environment, they play a pivotal role in identifying target audiences, experimenting with new channels, and leveraging data-driven insights to drive growth.

Paid Ads Managers collaborate with cross-functional teams, manage ad budgets, and refine strategies to ensure campaigns deliver cost-effective results. Their ability to adapt to emerging trends and technologies makes them integral to a fast-paced startup's success.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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Paid Ads Manager Job Description

We are seeking a skilled Paid Ads Manager to join our dynamic tech startup and lead the execution of innovative advertising strategies. In this role, you will identify target audiences, optimize ad budgets, and experiment with new platforms to enhance campaign performance.

Responsibilities include negotiating ad placements, implementing retargeting strategies, and delivering data-driven insights to inform decisions. If you are passionate about digital advertising and thrive in a fast-paced, collaborative environment, this is an exciting opportunity to make an impact.

In this role, you will: 

• Help identify target audiences and develop paid advertising strategies that align with business goals.
• Compare and negotiate rates, ad space, and airtime to secure cost-effective placements.
• Optimize plans and budgets to achieve the best media mix for campaign objectives.
• Prepare detailed schedules and make adjustments as needed to accommodate changing priorities.
• Experiment with new platforms and channels, conducting A/B testing of ad creatives, copy, and targeting to improve performance.
• Ensure ads are creative, visually appealing, and displayed appropriately across platforms.
• Optimize ad budgets and bidding strategies to deliver cost-effective campaigns that maximize ROI.
• Monitor costs and implement retargeting strategies to boost conversions and customer retention.
• Provide regular reports on campaign performance, analyzing data to make actionable recommendations for improvement.

Essential Skills & Qualifications:

• Proven experience as a Media Buyer or in a similar role, with a preference for digital media expertise.
• Familiarity with media-buying, planning, and research techniques.
• Working knowledge of media analytics tools (e.g., comScore) to assess campaign performance.
• Excellent communication and negotiation skills to secure competitive rates and maintain vendor relationships.
• Strong organizational and multitasking abilities to manage multiple campaigns effectively.
• High attention to detail and critical thinking skills to analyze data and make informed decisions.
• A Bachelor’s degree in Marketing, Advertising, or a related field.

Preferred Qualifications:

• Experience working in a fast-paced tech startup environment.
• A keen interest in staying updated on advertising and media trends to drive innovative campaigns.
• Proven ability to optimize ad budgets and bidding strategies for cost-effective results.
• Familiarity with emerging advertising platforms and tools to expand campaign reach.
• Demonstrated success in implementing retargeting strategies to maximize conversions and ROI.